• : 0
  • join | sign in
  • Shipping Info
  • Contact Us

Our Philosophy

Conscious living: It’s not a movement; it’s just the way it is now

There once was a time when the world seemed vast and its riches endless. We thought we could get rid of a nasty problem by putting it on a boat and sending it far, far away. When we could no longer see it, we were satisfied that it was gone. This is no longer the case. Radical developments in global communications and travel means that, now, nothing is actually “very far” and there is nowhere at all that we could really call “away.”

We are starting to understand that this planet is a closed system and whatever we do affects this whole. As such, we developed our Environmental Policy to describe that relationship.  We are well and truly in this together. We’re one. No one and no place is separate from the whole system. In a sense, we are, like it or not, all part of a single organism: planet Earth.

As we start to understand the interdependence of all earth systems and processes, we also need to develop awareness of the reality in which all people are living.

Is it really worth denying the people who sew your clothes a living wage so that we get t-shirts for a few dollars cheaper?

Is it really worth polluting waterways that communities depend upon for food production in order to cut the cost of manufacturing by a few cents per garment?

We think not. And we want to ask the question: “Who really profits from this?” 

Conscious Consumerism

Life lives on life. Life eats itself. WE’AR is into the idea that bringing consciousness to how we consume lays the foundation for mutual fulfilment and respect between peoples and species. At a time when conscious consumerism and green anything are catch phrases of multinational power merchants, WE’AR into digging. If it says it’s “green” or “just”, then scratch and sniff. Does it still smell as good?

WE’AR developing a functional model for holistic business that nourishes each being and earth process in the birthing of our garments. Riding a wave of involution, of internal transformation, we are injecting a homeopathic tincture of positivism into a system that’s ripe for deeper meaning.

Crafting clothes from natural fibres that enhance rather than restrict the individuals freedom and true expression is a seed from which our forest of dreams can grow.

When did we cease to be citizens and become consumers?

WE’AR saying: You’re more than that. You’re perfection. You’re creation itself.

Every breath taken and every purchase made is a stone dropped in the shared waters of our universe. The ripples of your decisions effect everything. Life lives on life. We all eat and are eaten. Let’s feast in gratitude. And nourish one another. Let’s drop the right stones.

Non-profit or social prophets?

Money and the self-image of humanity in the 21st century

We live within a paradigm of consumerism which impacts the world; what we consume and the way we consume defines those impacts. Money is a form of energy and with a pervasive global culture of capitalism money has become the main form of energy that everyone understands. An idea that is granted funding is validated; an art work that carries a high price tag is valuable: money exists within our cosmological framework as a means through which to validate and approve.

When we use our money, we contribute our personal energy to strengthening the values of the individuals responsible for the product or service we are using. With each purchase of food, clothing, petrol and music, we are validating and strengthening not only the beliefs and practices of actual people but also their dominance in our collective paradigm.

Spending money is giving energy. Who do you want to give it to? Choosing who we give our energy to (and who we don’t give it to) is the empowering reality of conscious consumerism.

We are supporting planetary wellbeing. All visioning remains abstract without the energetic/material means required for manifestation. What is the currency of energy through which the whole world can communicate and manifest in this current climate? Money. 

Our Social Profit Policy describes our commitment to manifesting our vision through our community and charity activities and partnerships.

Stay tuned to discover and be part of the prophecy. It’s your world.


WE’AR started our crafting journey in Ubud in a family-run manufacturing house and now work with a number of small home workshops and factories in the Chang Gu area of Bali.

There is no official fair trade charter for manufacturing in Bali so we work with our Code of Ethics and common sense to assess the fairness of the operations we work with. We check-in regularly with both the managers and workers that they are content with their wages and conditions.

The suppleness of this approach allows us to be sensitive to the cultural morals of Bali’s unique environment but also requires us to be in a constant state of watchfulness that business is indeed being conducted as agreed. With so many clothing brands now producing in Bali, WE’AR now of the mindset that it is time to initiate an effort to create an ethical manufacturing charter that is unique to Bali (rather than Indonesia at large) and also put a peer-review system in place. WE’AR challenging ourselves to make substantial progress on this by the end of this year and welcome contributions from external agencies and collaborations with other brands and individuals.

Proud supporters of the Yoga Education in Prisons Trust